![]() ![]() ![]() If you’ve ever wondered what to say in a follow-up email, you’re not alone. Step 2: Be authentic and remind them why your product works Provide demos of your product, videos, or any resources you might have to influence buyer decision. ![]() Recap the top value adds you discussed.Research shows that this window of opportunity is the ideal time to finalize your sale as long as your email offers more than a “friendly hello.” Your follow-up email should: Regardless of your strategy, there is one golden rule to follow: always follow up after an in-person meeting, discovery call, or first touchpoint within 24 hours, no matter what. For instance, if you wait two weeks to contact a prospective client, you should follow up that email six days later (then three days later, etc.) to create a sense of urgency. Research suggests that an optimal cadence strategy allows more time between emails at first and then applies a half-life rule for each subsequent email or call. Step 1: Plan a cadenceĮvery business uses different strategies regarding follow-ups at each touchpoint. Let’s take a look at what it takes to make it in the 24%. In other words, you’ve got to knock it out of the park when you write a follow-up email to prospective clients-otherwise you will quickly become part of that 48%. The average person deletes 48% of the emails they receive every day.
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